Tech giant FINALLY unveils its AppleTV+ subscription service in star-studded launch – as well as ‘Arcade’ gaming platform, revamped News+ App and a titanium credit card.
Apple has launched a major foray into the subscription services market.
The tech titan revealed its much-anticipated video subscription service, Apple TV+, that will take on Hollywood with its arsenal of original content and is slated to launch this fall.
Apple TV+ was debuted in a star-studded announcement featuring celebrities ranging from Oprah Winfrey, Steven Spielberg, Jennifer Aniston and Reese Witherspoon to Steve Carrell, Big Bird and Jason Momoa.
Among the other new services, Apple Arcade, is a game subscription service that lets users access more than 100 ‘exclusive’ titles from almost anywhere, including mobile and desktop devices, as well as from the TV in your living room.
In a surprising move, Apple also unveiled a new iPhone-linked credit card, dubbed the Apple Card, that has no fees, low interest rates and daily cash back rewards.
It also took the wraps off of Apple News+, which offers access to 300 top magazine titles and top newspapers like the Wall Street Journal and the Los Angeles Times.
Apple TV Channels will let users access a bundle of content from popular services like HBO, Showtime, Starz, CBS All Access, the Smithsonian Channel, EPIX, Tastemade, Noggin and others that will be added over time.
The service, which launches in May, will bring a redesigned Apple TV app and experience without requiring users to create a new account.
‘We designed a new TV experience where you can pay for only the channels you want, all in one app, with the password you already have,’ said Peter Stern, Apple’s vice president of Service, on stage.
‘Watch everything on demand and ad-free. Download your shows to take with you anywhere. Enjoy the highest quality picture and sound available.’
Apple is also launching a new section of the App Store that’s dedicated to its Arcade gaming service.
It’s a ‘new kind of service’ that gives users access to more than 100 new and exclusive games with a single subscription.
There’s no advertisements, the games can’t track users’ activity without their consent and users can even play games offline.
Arcade will become available starting this fall in over 150 countries. Pricing is yet to be revealed, however.
The new Apple-branded credit card is launching in partnership with Goldman Sachs and will use Mastercard’s global payment network, so that it can be used anywhere around the globe.
‘With Apple Pay, we have completely rethought the Apple Card,’ Jennifer Bailey, vice president of Apple Pay, said on stage.
Exciting isn’t it?
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