It is a pioneer of ‘affordable luxury’.
But the expected price tag on one of Apple’s new Watches is far from wallet-friendly.
At $10,000, the 18-carat gold, sapphire and crystal Apple Watch Edition being launched on Monday would be the firm’s most expensive product since the $10,000 Lisa computer in 1983, developed by Steve Jobs, which was poorly received.
It is the first new innovation to come from Apple since Jobs died in 2011, and will be unveiled by chief executive Tim Cook on Monday.
Analysts have branded the move a clear attempt to segway into Asia’s booming luxury goods market – and suggest it could be the start of an entirely new market.
Read the full story at Daily Mail