Google is in the process of rolling out a new way to control your identity across its services, called Google About me.

The main About me page mostly duplicates options you’ll find on the About tab of your Google+ profile, but it’s more clearly designed and far more convenient to work with.

This dedicated profile page is the latest G+ feature to be spun out on its own, following in the footsteps of Google Photos. Google no longer requires users to have a G+ profile, so it makes sense to introduce a way of managing your personal data that doesn’t rely on the social network.

Rather than having to click through from your profile picture pull-down to your Google+ page and then navigate to the About tab before you can change or check anything, your new ‘About me’ profile is instantly accessible at However, it isn’t currently linked from any other Google service.

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