Google is in the process of rolling out a new way to control your identity across its services, called Google About me.

The main About me page mostly duplicates options you’ll find on the About tab of your Google+ profile, but it’s more clearly designed and far more convenient to work with.

This dedicated profile page is the latest G+ feature to be spun out on its own, following in the footsteps of Google Photos. Google no longer requires users to have a G+ profile, so it makes sense to introduce a way of managing your personal data that doesn’t rely on the social network.

Rather than having to click through from your profile picture pull-down to your Google+ page and then navigate to the About tab before you can change or check anything, your new ‘About me’ profile is instantly accessible athttps://aboutme.google.com/. However, it isn’t currently linked from any other Google service.

Read the full story at Wired.co.uk