Social Media is growing year on year and becoming increasingly integrated into everyday communication between a business and its customers. It gives a business the opportunity to stay in constant communication with their target market while at the same time keeping them informed about important company information. Facebook, Twitter and LinkedIn are among the top favourites for companies to use since they have the largest amount of daily users. (Possibly a brief about each of them)There are people that underestimate social media and believe that it is only used by the younger generation but there are some important statistics that these people need to hear.
- Over 72% of all internet users are active on social media websites. That is an incredible figure when you think about the fact that is almost 3 out of every 4 people.
- 89% of people from the age of 18-29 are using social media.
- 72% of people between 30 and 49 use social media.
- 60 percent of people between 50 to 60 are active on social websites.
- Even 42% of the internet users over the age of 60 are active on social media sites.
ITQ take full advantage of the fact that social media is a direct path to people from all different kinds of target markets. By keeping your company profile updated you are able to inform people of new deals that your company is offering, special offers, upcoming events, general news and even personal information that your target market might be interested in hearing about. With a little bit of information, ITQ is able to keep your presence on social media active and expanding.
Interaction and feedback is an important part of lots of company’s social media which lots of companies can overlook. ITQ makes sure to respond to comments, like different groups important to your target market and replying to private messages.
Another important aspect to consider is the fact that social media has high rankings on search engines which brings up Search Engine Optimisation (SEO). SEO determines where on a search engines results your name will appear. By having certain keywords in place on your site, it can make it easier for search engines to find your social media pages and display them on the results page. ITQ has lots of experience working with SEO, not only with social media but also on our clients websites in order to give them better rankings as well.
Social media is one of the easiest, most cost effective and most effective ways to each your target market. ITQ prides itself on its excellent customer service so get in touch and we will see what we can do for you.